A Gen X Guide To Keeping It Real In B2B Marketing

In the constantly changing landscape of B2B marketing, buzzwords and jargon have cluttered the dialogue, creating a disconnect between brands and their audience. Full Story: Forbes

How One Marketing Team Made AI Part of Its Daily Work

A marketer’s job is never done. Marketing leaders increasingly recognize that their teams need more support to square consumers’ around-the-clock expectations with the bandwidth of human marketers. Full Story: Harvard Business Review

Responsible Marketing: Wear Your Ethics On Your Sleeve

Responsible marketing isn’t new. As marketers, we have always been responsible for our marketing activities. Full Story: Forbes

2 Ways AI Is Reshaping The Future Of Digital Marketing

In the ever-evolving world of digital marketing, there have been a few pivotal moments over the past three decades that have defined the entire industry. Full Story: Forbes

The Unforeseen Consequences of Relying on AI in Marketing Strategies

There’s a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. Full Story: CMSWire

Inclusive Marketing Is About Relevance And Growth

Despite pushback to diversity, equity and inclusion (DEI) work in the U.S., consumers are voting with their dollars and demonstrating that they want inclusive marketing. Full Story: Forbes

20 Overrated Marketing Tips (And What Businesses Should Do Instead)

Knowing how to effectively market your products or services is crucial to standing out in today’s competitive business landscape. Full Story: Forbes

35 Content Marketing Statistics You Should Know

Stay informed with the latest content marketing statistics. Full Story: Search Engine Journal

Remembering The Fundamentals Of Marketing In A Digital Age

In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, Full Story: Forbes

6 Marketing Lessons Small Businesses Can Learn From the Big Players

Here are six major takeaways you can apply to your next product launch. Full Story: Entrepreneur

AI And Marketing: Cutting Through The Fog Of Hype

The arrival of the “AI Age” has prompted wild speculation, expectation, Full Story: Forbes

How Partnerships And Alliances Build Credibility In Marketing

As the famous saying goes: “If you want to go fast, go at it alone. If you want to go far, go at it together.” Full Story: Forbes

The Secret To Successful Customer Engagement: Let Creative Marketers Be Creative

What is customer engagement? A Google search will provide plenty of definitions to consider. Full Story: Forbes

The Top 10 Marketing Data Challenges For B2B Businesses In 2024

In 2024, a year marked by global political tensions, economic uncertainties and increasing data regulation, Full Story: Forbes

15 Performance Marketing Insights To Pay Attention To In 2024

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. Full Story: Forbes

How Marketing Integration Boosts Cross-Channel Success

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. Full Story: Forbes

5 Ways SaaS is Changing Digital Marketing

SaaS is not just about convenience; it’s a smart move that helps businesses save on IT costs. Full Story: Entrepreneur

Navigating AI In Marketing: Balancing Innovation With Integrity

The marketing landscape is constantly evolving, with AI standing out as a powerful tool for personalization, Full Story: Forbes

Content Marketing Statistics for 2024

The data shaping content marketing paints a picture of transformation and strategic shifts. Full Story: Forbes

How Augmented Reality Could Revolutionize Your Marketing

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Full Story: Entrepreneur

5 Strategies To Create Inflation-Proof Marketing Campaigns

In today’s rapidly changing economic landscape, where inflation rates are above average, Full Story: Forbes

How Google’s AI Search Will Change Marketing Strategy

Social media is vital to marketers, but many users are getting tired of it. Full Story: Forbes

Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

Wondering how to successfully launch a new product? Looking for a proven framework to model? Full Story: SocialMedia Examiner

AI And Marketing: To Lean Into Or Lean Away?

Studies show that socially conscious consumers are willing to pay more for goods from brands that are committed to environmental sustainability. Full Story: Forbes

5 Trends Shaping the Next Generation of Digital Marketing

These IT platforms offer a unique opportunity for brands to connect organically with their demographic by partnering with influencers who boast a loyal following. Full Story: Entrepreneur

Psychological Principles In AI-Augmented Marketing

The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology. Full Story: Forbes

Ethical marketing: Building trust and consumer engagement in the digital age

Explore how brands use ethical marketing to connect with conscious consumers. Full Story: SmartBrief

14 Mega-Trends In Marketing Right Now

There are a lot of forces rocking marketing these days, and they don’t all start with AI. Full Story: Forbes

Why And How Local Businesses Should Use Video In Their Digital Marketing

Learn how local businesses can benefit from video digital marketing. Full Story: Search Engine Journal

How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. Full Story: Forbes

Google Announces Meridian, A Marketing Mix Modeling Tool

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. Full Story: Forrester

The Ethical Dilemma Of AI In Marketing: A Slippery Slope

Artificial Intelligence has revolutionized the marketing landscape, offering businesses unprecedented insights into consumer behavior and preferences. Full Story: Forbes

11 AI marketing tools your team should be using in 2024

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Full Story: sproutsocial