By Integrated Marketing Platform | October 09, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Digital Marketing In 2023: The Ultimate Guide
Digital marketing has revolutionized how businesses attract and engage with potential customers for their products and services. Full Story: Forbes
How To Use Content Marketing To Improve Brand Loyalty
When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. Full Story: Forbes
10 Effective and Innovative AI Tools for Marketing in 2024
These are the 10 innovative AI tools shaping marketing in 2024. Full Story: Analytics Insight
How to create a digital marketing strategy with AI
In today’s fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. Full Story: AI News
How to Run a Successful Influencer Marketing Campaign
Influencer videos are becoming an integral part of Aldo’s marketing strategy. Full Story: Canadian Business
Ethics In Digital Marketing: What To Know And How To Align
The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. Full Story: Forbes
SOCIAL MEDIA
Five Common Social Media Marketing Myths
Social media marketing has taken off in the past decade. Today, almost every company has a social presence. Full Story: Forbes
LinkedIn Changes That Affect Marketers
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? Full Story: Socialmedia Examiner
Organic vs. Paid Social Media: How To Align Your Strategy
In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media. Full Story: Search Engine Journal
4 Secrets to making social media video that gets noticed
Confidence, clarity, consistency, and creativity form the foundation of a successful video marketing strategy. Full Story: Fast Company
SEARCH ENGINE
How To Test Your Website Speed With Google Lighthouse
Use Google Lighthouse & enhance your website’s speed with this detailed guide. Uncover tips and tools for a fast user experience for SEO. Full Story: Search Engine Journal
Your SEO guide to finding and fixing broken internal links
Understand the impact of broken internal links on SEO and user experience and learn tips and tools to find and fix them effectively. Full Story: Search Engine Land
15 Best AI Writing Tools for Creating Engaging Content
As you know, we are living in an age, where the demand for high-quality written content is greater than ever. Full Story: Geeks Mint
How research on learning can help you understand advanced SEO concepts
Discover how active recall and cognitive load theory can transform your understanding of complex SEO concepts. Full Story: Search Engine Land
5 Ways to Use ChatGPT To Improve Your SEO Strategy
Are you looking for ways to improve your SEO strategy? Full Story: Social Media Today
5 tips in maximizing seasonal SEO for your website
Is seasonality taken into account in your SEO strategy? If not, know that a significant part of the budget for promotion merges into nowhere, Full Story: Data Conomy
MOBILE MARKETING
Mobile Marketing Quantitative vs. Qualitative Research Choosing the Right Approach
Report Ocean, a renowned market research firm that analyzes markets in over 150 countries and publishes 100,000+ reports annually, Full Story: Taiwan News
Is your company’s mobile app in need of an upgrade?
11 essentials to consider before you announce your latest improvements. Full Story: Fast Company
Benefits Of Marketing Automation and SMS Marketing Integration for Customer Engagement
In today’s fast-paced business landscape, connecting with customers is more crucial than ever for companies across diverse industries. Full Story: Hardware Secrets
DIGITAL SIGNAGE/ SCREEN MEDIA
Five Ways To Remix Retail Marketing With DOOH
It takes a lot to stand out in today’s retail environment. Full Story: Forbes
5 Ways Enhanced Connectivity Will Transform DOOH
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, Full Story: ad exchanger
Three strategies industries use to drive results from programmatic ads
Programmatic ads have benefits for a wide range of objectives. Full Story: Marketing Week
EMAIL MARKETING
11 Ways To Keep Your Email Marketing Efforts From Going Stale
While email marketing remains a popular and viable way to reach customers, Full Story: Forbes
How to Grow Your Email Marketing List and Keep Subscribers Engaged
Turn your followers into subscribers and even customers with this ultimate email marketing guide. Full Story: Plann
8 Ways To Build Your Email Marketing Campaigns To Generate More Leads
Even though online marketers seem to come up with new strategies almost weekly, Full Story: JD Supra
Google Sets New Rules For Bulk Email Senders
Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates. Full Story: Search Engine Journal
E-COMMERCE
What Is E-Commerce? Definition, Types & Getting Started
The Covid-19 lockdowns and restriction of buying fuelled an e-commerce boom, Full Story: Forbes
Why does Canada want small business to fail at e-commerce?
Canadian sellers simply can’t compete with sellers based outside of the country on shipping charges. Full Story: Toronto Star
Over the last few years, e-commerce has been booming in the world. Full Story: Business Insider Africa
The Power of UI/UX Website Design: Maximising Sales on Your e-commerce Website
In the digital age, e-commerce has become a thriving industry, revolutionising the way we shop and do business. Full Story: My Broadband
PUBLIC RELATIONS
How to Harness PR to Drive Growth for Startups
The idea that earned media can propel the growth of a new company is not a new one. Full Story: PR News
Public relations is good for your business
PR goes beyond customer service to include all other players who affect the business. Full Story: The Star
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies. Full Story: Entrepreneur
MARKET RESEARCH
What does the evolution of search mean for market research?
Our digital lives continue to evolve at breakneck speed. Full Story: Research Live
Three Questions to Ask When Considering Market Research
Gathering insights directly from your target audience can mean the difference between success and failure. Full Story: Hawaii Business Magazine
WEB DEVELOPMENT
10 Best HTML project ideas for beginners
Here is a list of 10 best beginner-friendly HTML projects. Full Story: Analytics Insight
Exploring HTML5 Semantic Elements
If you missed the new semantic elements that HTML5 introduced, catch up with this primer. Full Story: Make Use Of
Python vs C#: Which Language is Right for Your Project?
Let’s compare Python and C# to help you decide which one is the best fit for your project. Full Story: Analytics Insight
15 AI Coding Tools for Developers to Write Better Code
As a developer, you may continuously look for methods to simplify your lives. Full Story: Geek Smint
Why HTTP Caching Matters for APIs
When users encounter slow load times or delays in response from any web application or API, Full Story: The New Stack
MARKETING AUTOMATION
The Role of Artificial Intelligence in Modern Digital Marketing
How do we generate revenue for New Age entrepreneurs? Full Story: CXOtoday
5 Human Advantages Marketers Can Use In The AI Revolution
These days, everyone’s talking about the looming chaos of the AI revolution. Full Story: Forbes
The Best Enterprise Marketing Automation Software Solutions
Manual management of marketing campaigns is becoming an increasingly lofty task, Full Story: Solutions Review
Understanding the ethics of artificial intelligence
With the growing use of AI in business, ethical considerations can no longer be ignored. Full Story: The Business Times
ANALYTICS & BUSINESS INTELLIGENCE
3 ways MOps can bridge the gap in marketing analytics
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Full Story: Martech
Key Tips and Tricks to Leverage AI in Data Analysis
Unlocking the Power of AI in Data Analysis. Full Story: Analytics Insight
BRANDING AND DESIGN
How To Land Media For Your Personal Brand
In the digital age, personal branding is no longer a luxury; it’s a necessity. Full Story: Forbes
Automate Graphic Design Activity with ChatGPT Canva Plugin
Minimize your time to develop the design you need. Full Story: KD nuggets
Canva’s new ‘Magic Studio’ generative AI tools make graphic design easier
The AI can change your attire in a photo, reposition elements in an image, and even generate entire videos. Full Story: XDA
VOICE STRATEGIES
Google to add Bard AI to voice assistant, following Amazon
Big Tech companies are under pressure to add ‘generative’ AI chatbots to their longstanding voice assistants. Full Story: The Washington Post
How to customize Alexa’s voice, Wake Word, and Hunches
Ever felt that your smart home assistant’s voice doesn’t quite match your aesthetic or mood? Full Story: Cyberguy
What Is Bixby? How To Use Samsung’s AI Assistant
Bixby is Samsung’s very own artificial intelligence assistant designed to enhance the user experience on Samsung devices, Full Story: Cellular News
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